OCTOBER 2021. From October 9 to 13 of this current year, Paramérica participated as an exhibitor at Anuga, one of the world’s largest trade fairs for the agri-food industry. As usual, the expo was held in the city of Cologne, Germany. This time, the 36th edition was held. It counted with the presence of 4,600 exhibitors coming from 97 countries. It was attended by over 70,000 visitors from all around the world.
Anuga is intended exclusively for a professional public. It is characterized by anticipating the trends of the industry and by its potential as a generator of commercial links between customers and suppliers.
Precisely, in our case, we set out to open new markets and we took the opportunity to meet face-to-face again with several of our European grain customers. Undoubtedly, it was a very enriching experience for Paramérica’s international commercial prospects.